Tuesday, November 11, 2008
The One Shall Save Christmas For Us All...
Can Barack Obama save Christmas? (an actual question at the top of the article)
In a survey by the International Council of Shopping Centers and Goldman Sachs, 8 percent of respondents said they are likely to increase holiday spending, thanks to the historic election of Sen. Obama to the White House. By contrast, only 5 percent said they would have increased spending if Sen. John McCain had been elected. While Michael Niemira, director-research at ICSC, admits those figures don't represent the bulk of consumers, he said it still offers a reason for optimism. "It does say on the margin that getting the election behind us will help," he said. "Now things may change, and that's what we're counting on, even if it's in the margin."