Wednesday, January 28, 2009
Super Bowl Ads Not Sold Out Yet
NBC told the press on a conference call yesterday (Tuesday) that the network still has 4 of its 67 Super Bowl spots left to sell. The network also confirmed that the most recent spots sold have been selling for “a bit less” than the $3 million price tag that NBC has been asking. Anheuser-Busch is the top Super Bowl sponsor this year, with 4.5 minutes of air time; PepsiCo and Coca-Cola have also bought multiple spots, according to Adweek. PepsiCo made a deal with NBC to block all other non-alcoholic beverages from the Super Bowl through the first half and half time. The company has not yet decided which creative it will run during the big game. It is waiting to see which brands are getting the most buzz online, having prepared work for Pepsi, Pepsi Max, SoBe Lifewater and Gatorade (now called simply G), reports Brandweek.