Thursday, April 08, 2010

Desperation on Display


I know I'm playing into Nike's hands by linking to their ad but I think this ad is the most desperate attempt I have ever seen to squeeze every ounce of endorsement value possible out of a celebrity no matter what the cost. And for Tiger to subject himself to an ad like this, tells me he's more concerned about $ than he needs to be. This is a disturbing display of advertising and it does not persuade me to buy Nike. There....I feel better now.

3 comments:

  1. I don't like it all. There's something really creepy about using a voice "from the grave".

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  2. Rick stole my creepy.

    I saw an advertising guru this morning call it " a brilliant stroke of marketing"

    Give me a break

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  3. I've tried to leave this comment three times...but I agree.

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